May 2018
Dear BA Reader and Friend,
It’s been busy here at Publications. Maybe you’ve noticed.
While thousands are benefiting from the Bible Advocate magazine, gospel tracts, and Sabbath school curriculum in print every week, Publications is progressively utilizing new technologies to grow readership, improve efficiency, and increase cost savings. We just launched our new Publications website a few months ago, allowing us to focus baonline.cog7engage.net solely on the magazine. The new site is dedicated to all the other books, pamphlets, and curriculum we produce. Check out publications.cog7.org.
Besides this, new partnerships are taking us in exciting directions. Have you seen the adult quarterly interview videos, made possible by our Northeast District? Filming these with the production team and writer(s) for each lesson has shown us the opportunities available when we pool our thinking, talents, time, and resources. If you haven’t seen the videos, follow them on the NE District’s TVR YouTube channel or Facebook page.
Meanwhile, challenges continue to mount for print magazines. We’ve controlled press costs this past year, but we’re feeling the pinch with overseas distribution. With postage a huge and growing expense, we’re increasingly steering our readers abroad to baonline.cog7engage.net, where they can read the digital BA or download and print a PDF in English or Spanish. Already we have international partners printing Sabbath school curriculum regionally, saving us time and money. We’re seeking similar partners to distribute the Bible Advocate more broadly and efficiently from local hubs in key nations.
The Publications team can do these things because of your faithful offerings. We cannot fulfill our mission to equip and encourage a vibrant 21st century church and share the good news of Jesus without your financial assistance. Publishing a high-quality, Bible-based magazine is demanding and expensive. We’ve been about that task for 155 years now, and it continues — but only with your help.
As we begin our Spring fundraising drive, we ask you to consider a generous gift to the Bible Advocate. If Publications has blessed you and you’d like to pass that blessing on to others, give now and give regularly. We thank you for it!
Yours for Christ and His kingdom,
Jason Overman
Editor
